Shoppers are split on this one — half of shoppers would prefer to buy in store, and others would prefer to purchase online. Stores with an online component will do well with an online platform, but retailers should be aware that customers usually spend more money if they come into the store to purchase items. Offsetting postage and handling costs by asking customers to collect in store could help assist in more profits, especially if the customer makes impulse purchases on their way to the cash register when they pick up their item.