Just under half of all online shopping searches begin on a big marketplace such as Amazon. This doesn’t mean that the product will be available, or at the right price, but it is important to note that many people start their quest on this type of platform.
74% of Americans shop at large retailers with an online storefront — that is, they are making their purchases online directly from the business. These business are called omni-channel as they have an online and physical presence.
54% of Americans have purchased from ecommerce marketplace, 44% purchase from webstores and 36% at online retailers who sell a specific range of items. For businesses that have their goods for sale in multiple places online such as a marketplace, social media and a webstore, these are called multi-channel businesses.
Obviously with the rise of online shopper confidence, people are happy to spend their money, but they spend it as it is convenient. It would be most profitable for a business to be both multi and omni channel.
